Tips for Success

WTF is a “Pound Sign?” Facebook rolls out hashtags

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If you’re a product of the 80s or below, you are probably well aware of what a pound sign is. If you’re born in the early 90s or later, you may have no idea what that even means. How crazy is that? So strange.

Anyways, that’s not what this post is about. This post is about Facebook and how they’re rolling out the use of hashtags this week. Instagram, Twitter, Google+, and Pinterest all already incorporate hashtags into their systems, and Facebook is finally hopping on board.

When I first heard a rumor that this was going to happen, I was skeptical. Facebook should be Facebook, and Twitter should be Twitter, and Instagram should be Instagram (even though Instagram is owned by Facebook)… yada, yada, yada. I didn’t like how they all started merging similarities. After all, an audience on Facebook can be vastly different than an audience on Twitter, so why are these platforms growing closer and closer together?

Now that I think of it on a deeper level, though, I appreciate that Facebook is coming on board with hashtagging, because as hashtags become more of a staple in an everyday social media vernacular, it only makes sense for them be used across all social media platforms. Continue reading “WTF is a “Pound Sign?” Facebook rolls out hashtags”

Tips for Success

Keeping your online strategy afloat through the summer

 

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If your town is anything like New York City, things get pretty quiet during the summer months. People are on vacation, it’s hot outside so everyone stays indoors or makes a B-line for the Hamptons, businesses have funky hours  – you get the idea. It can be a difficult time for business owners during these hot months, as expenses go up due to those poor hardworking A/Cs… on top of the lower profits and lighter foot traffic.

Now is the time to amp up your online marketing. Yup – the slow times are perfect for you to begin promoting your business with little-to-no budget through social media, and to begin strategizing how you are going to handle the droves of customers you will be swarmed with come September.

Here is how you can keep up with (and even improve upon) your social media presence throughout the summer months!  Continue reading “Keeping your online strategy afloat through the summer”

Guest post, Tips for Success

How to Jump Start Social Media Success for Small Businesses

This is a guest post by Gail Limcumpao

How do you jump start social media success for small businesses?

Social media is all the rage – especially when the landscape of marketing has dramatically changed from outbound to inbound marketing. Studies show that inbound marketing (or digital marketing) is taking the marketing and advertising world by storm because of the new strategies that businesses need to rethink and reconsider in order to effectively draw in prospects to their doors. Take for example 73% of Fortune 500 Companies who have Twitter accounts and 66% of the said companies that have Facebook pages, they all know the value of Facebook fans and Twitter readers. But for small business getting into social media it may be a little tricky at first because signing up for Facebook and maintaining a Twitter account is not where social media ends. It is a complex process of strategies that require time, effort, quality content, and relationship building. However, jump starting your social media success by these simple steps will catapult you into reaping rewards from your online marketing efforts. Continue reading “How to Jump Start Social Media Success for Small Businesses”

Entrepreneurship, Tips for Success

Don’t be the Texan who knows nothing about football

I have a confession.

What I am about to tell you will put my entire upbringing, as a Texan, to shame. Seriously – by publicly announcing what I’m about to tell you, I may be forced to leave this great state.

I… (gulp)… know nothing about football.

I know.

What kind of Texan knows nothing about football? Think about Varsity Blues, Friday Night Lights and every other football show/movie that takes place here. Texans know and love their football, and I never hopped on that bandwagon until recently. Continue reading “Don’t be the Texan who knows nothing about football”

Entrepreneurship, Life and Happiness, Tips for Success

12 motivational quotes found on Pinterest, you go-getter, you!

Pinterest is an epic wonderland of inspiration, tips, and ideas. More and more, brands are hopping on Pinterest to share their favorite fashions, foods, recipes, restaurants, stores, DIY projects, photography and more.

What do I use it for? I use it to share recipes, fitness tips, and the star of today’s blog, motivational and inspirational words of wisdom from some amazing folks!

Here are 15 of my favorite pins from my “Words to Live By” pinboard. Hopefully you’ll find them to be as butt-kicking as I have, whether you’re needing guidance for your personal relationships, your business plans and goals, or your life in general!

If you like one of these quotes, tweet it to your followers and share on Facebook!

Dear optimist, pessimist, and realist: While you guys were busy arguing about the glass of water, I drank it! Sincerely, The opportunist [Tweet this] Continue reading “12 motivational quotes found on Pinterest, you go-getter, you!”

Entrepreneurship, Tips for Success

Facebook: Oreo rocks at it

Whenever I take on a new client that needs help with promoting their brand through social media, particularly when it comes to Facebook, I almost always point them in the direction of the Oreo fan page to kick things off. I love what Oreo does on their Facebook page… they’ve got social media nailed, and businesses – small and large – can learn a thing or 12 from their example.

When it  comes to rocking your brand online, there is no right or wrong way to go about it. You find what works by trial and error, and as you know, growing an audience takes a lot of time and dedication! That being said, there are certainly ways for you to not reinvent the wheel by doing things flat out incorrectly from the beginning.

It’s also important to remember that you don’t need a giant budget to create social media magic for your brand. [Tweet this]

While Oreo has 27 million fans already, and surely has deep pockets to hire the best of the best marketers, you can do these things with little to no budget on your own, and it can still be fantastic. All of these tricks and tips we are about to dive into do not cost a dime, and you can begin implementing these strategies today.

Look at what Oreo does well, and how you can immediately incorporate these strategies into your plans for your own brand.  Continue reading “Facebook: Oreo rocks at it”

Entrepreneurship, Networking, Tips for Success

How to host your first guest blogger

Blogging on behalf of your business or personal portfolio is one of the most important tools in the digital marketing space to help promote your brand. If you haven’t started a blog for your company, there’s no time like the present! Start a blog and start pushing out relevant and helpful content – this is a great way to get your name out there in whichever industry you choose.

Corbett Barr has a highly reputable program that will help you get started as a blogger. He has built a program to help you start a blog that matters*, and it’s definitely worth checking out if you need some guidance getting started!

Now that you’ve got a head start on running your own blog, it’s important to understand the awesomeness that is guest blogging! Continue reading “How to host your first guest blogger”