Entrepreneurship, Life and Happiness, Tips for Success

When what you’re doing isn’t working

A lot of times when you start diving into a new project, business venture, strategy, or idea, you’ll quickly realize that what you’re doing simply is not working. You’re not seeing the results you expected, and you’re disappointed.

You’re not growing your subscriber list, even though you’re doing everything right according to every blogger giving you advice out there.

You’re not seeing an increase in sales, no matter how many promotions and sales tactics you put into place.

You’re not seeing a surge in traffic to your beautiful website even though you’ve been guest blogging on some of the best sites with your exact target audience.

So what are you doing wrong? Why aren’t you seeing results, and what the heck does it take for you to get it right? Continue reading “When what you’re doing isn’t working”

Entrepreneurship, Life and Happiness, Networking, Tips for Success

The importance of community in business, and how to find yours

It’s human nature to feel the desire to belong to something bigger – something that makes us feel important, useful, and purposeful. As we grow up, that desire never disappears, but it changes and moves in between phases.

When we are kids, we dream to be picked first in gym class. For some reason, we all dread the thought of being picked last in an intense game of Dodgeball (how humiliating, right)?

When we’re teenagers, we desperately hope to be invited to the cool kids’ house parties when their parents go out of town (yes, I’m looking at you – don’t act innocent).

When we’re in college, we hope to be accepted as part of Greek life or any type of academic, charitable, or young professional organizations.

When we begin our careers, all bright-eyed and filled with ambition, we hope to become part of professional communities that will help carry us to the top of the ladders and help shape us into the professionals we always knew we would become.

We are always longing to belong to something, which we know and endlessly hope will lead us toward bettering ourselves and being accepted by our peers, mentors, friends, and family.

Whether you’re an entrepreneur on your way to becoming the next feature story in Forbes Magazine, or if you’re an intern starting from the bottom of the totem pole at a big fancy-pants corporate empire, the importance of community in business is still everywhere. Rich people, poor people, young people, old people, introverts, extroverts, and everyone in between…we all desire to be part of a community. Continue reading “The importance of community in business, and how to find yours”

Entrepreneurship, Life and Happiness, Tips for Success

Old school is not always wrong – it’s just old

I was eavesdropping on my mother’s conversation with someone the other day (sorry, Mom), and she said something that struck a cord with me.

“Old school is not always wrong. It’s just old!” – my mother

I have no idea what the context of this phrase was, but it is so true that it deserved its own blog post. This phrase reminded me that the core principles of everything in life are “core principles” for a reason. The foundations of business did not start with the Internet. They did not start with email marketing, they did not start with social media. They started with hard work, honesty, relevance, and usefulness. All of the other stuff just came along afterward to be used as a supplement to these core principles.

Going back to the basics is important – the real core values that help you establish a legitimate and honest business.

You can look at your Google Analytics every hour on the hour and try to collect as many followers or email subscribers as you can in a short amount of time, but at the end of the day, it’s all about the basics. None of that other stuff matters if you lose sight of the core principles.

Be honest, be useful, be relevant, and always ask, “How can I help you?” to get your customers to love you for life! [Tweet this]
Continue reading “Old school is not always wrong – it’s just old”

Entrepreneurship, Life and Happiness, Tips for Success

Procrastinating is dumb. Don’t do it.

My name is Jessie, and I… am a recovering serial procrastinator.

A few weeks ago, I spent one long morning driving from Austin to Houston after spending the week with one of my best girlfriends. I was exhausted when I made it to my home in Houston, so naturally I took a nap. Then, I woke up equally as tired (if not more so). I shook it off, sat at my computer, fiddled around on social media, read the news, G-chatted with some folks, and then realized that two hours had gone by, and I’d still done nothing productive. I knew that I had a lot on my to do list (including writing three lengthy articles), and I knew that if I didn’t get those things checked off that I would only be screwing myself over.

I thought about it… I dwelled on it… I wasted more time as I thought about how I knew I should get my work done, but just didn’t have the energy to make it happen… and then I metaphorically decided to slap myself in the face and just do it. And you know what? I got it done! Afterwards, I felt amazing.
Continue reading “Procrastinating is dumb. Don’t do it.”

Entrepreneurship, Networking, Tips for Success

Thank you for eavesdropping – a tale of opportunity

(Random photo of cute lazy fellas lounging on the beach in La Jolla, California… wishing I was there now)!

We’ve always been taught that eavesdropping is rude. It’s simply impolite to intrude upon others’ conversations when they seemingly are none of your business. However, lately, I’ve begun to severely question that theory. In the past two months, I’ve never been more thankful for the rebels who go against the grain, and do in fact partake in the art of eavesdropping. Here’s why!
Continue reading “Thank you for eavesdropping – a tale of opportunity”

Entrepreneurship, Tips for Success

4 books to help get your brain moving and shaking

(Full disclosure: this post contains affiliate links)

Have you been reading enough lately? If not, I don’t blame you. You’re busy! I get it. For me, while it is true that I have been somewhat preoccupied, it’s also true that I know the importance of reading and making time for books – just as much as I know the importance of making time for exercise and eating healthy! So shame on me for letting the reading fall to the side while I focused on other less important things!

I have recently read a bunch of books on my trusty Amazon Kindle to help me get my mind right when it comes to goals, ambition, my business, my health, yada, yada, yada, and these four were the ones that resonated with me the most! In order, here are the books I suggest to you, and I’ve provided you with some pretty darn good reasons why! Continue reading “4 books to help get your brain moving and shaking”

Tips for Success

You can’t (and shouldn’t) try to please everyone

Are you familiar with the movie review website, Rotten Tomatoes? If not, it’s going to be your new best friend when it comes to pop culture. Before you go see a new movie or decide to either illegally download or rent one, you can type in the title, and it will instantly tell you its percentage of awesomeness (or lack thereof).

Basically, after collecting insights from a number of critics, if the positive reviews make up 60% or more, the movie is considered “fresh.” If not, then it’s “rotten.” You know… like a rotten tomato.

Anyways, this site and me… well, we fight a lot.

It tries to tell me that I have terrible taste in movies, and I repeatedly tell it that it’s wrong.

While there are plenty of people who will also tell you that I have terrible taste in movies, the point is, that it is impossible for everyone to love every movie, and there are always going to be haters who say that your all-time favorite movie is actually the worst movie on the planet.

When it comes to your company or your product/service, it works the same way. You cannot and will not ever agree with everyone… and you shouldn’t want to! If you love a movie that only has 14% positive reviews, great. Those 14% of people are YOUR people. Those are the ones in your corner. Roll with them! Continue reading “You can’t (and shouldn’t) try to please everyone”