As I try to come up with my own “About” page for this blog, I’ve been looking into other bloggers’ pages to see how they are doing it. I’ve come across a lot of terrible ones, several mediocre ones, and a few that really stand out and make me wish that I had written them. These few are what I’d like to use as guides for building my own page, but creating it with my own personal Jessie Spielvogel flair, of course!
Take a look at what these awesome bloggers are doing right!
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Lamiki: Laura Kimball
“Who is Lamiki?”
First of all, with a site name like Lamiki, of course my first thought is “WTF is Lamiki, and how do I pronounce it?” My second thought is, “Hmm, I’ll read the “About” page and find out…”
Sure enough, first things first, there is both a pronunciation and a description of what “Lamiki” means, readily available at the top of her page. She gives a Webster-like phonetic spelling, followed by an in-depth explanation of what Lamiki means (…a combination of her first, middle, and last name – in case you’re curious). Additionally, she has created a definition for the word “Lamiki” and describes how she wants it to resonate with her readers.
Takeaway: think about what your audience will ask as soon as they come to your site for the first time, and answer it right away at the top of your page. What do readers want to know? What do you want them to know? Who are you, and how can reading your blog help your potential audience?
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Girl Walks Into a Barbell: Jessica Camacho
“The Girl”
Jess explains right up front that she has never been a fitness pro until 2010. She tells her true and honest story of how she got to where she is now with a voice that matches the brand she’s created on her witty and hilarious blog! Catering to the females who have never lifted anything heavier than a twirling baton, Jess shows her reader that it’s possible to commit to getting stronger and learning something new – and she conveys this message all in her “About” page.
Takeaway: use a voice that’s honest and yours. People relate to people, and when I read her blog, I felt like she was talking directly to me. It’s personable, encouraging, and to the point!
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Answering Oliver: Devon Mills
“My Story”
Devon mastered the art of relating to her reader! She is 24, has been working at a desk job, realized it wasn’t for her, and so she quit to begin an exciting adventure across the world. Like many recent college grads looking for direction, Devon realized that there was more to the life she was living, and 20-somethings can definitely relate to this realization!
“In January 2010, at the age of 23, I was well on my way to becoming a boxed-wine alcoholic. I ate like crap, never exercised, felt tired all the time and absolutely hated the hour-long bus commute to my 8-to-5 desk job.”
Takeaway: Find your niche, and run with it! Devon chose to go the route of turning her desk job into a worldwide adventure… and there’s plenty of young free spirits out there who want to read a story like hers. Her “About” page tells her story, from decision to execution (not the murdering kind of execution… the carrying-out-the-task kind of execution…).
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“About”
For Matt’s page, I immediately questioned what Life Without Pants was… and I was definitely nervous about opening a link that read “Life Without Pants” for fear that it was NSFW (Not Safe For Work). Luckily, it was safe for work. Matt does a great job about mixing in professional voice with a more personable voice.
“Away from work, I’m a husband, a father (to a dog, children terrify me), a son, a craft-beer lover, a less-than-stellar golfer, a Seinfeld-quoter, a runner, an arm-chair quarterback, a tech nerd, and a music snob (except my not-so-hidden love for Lady Gaga)…”
In the middle of explaining what he does for a living and how he gained his entrepreneurial lifestyle, he throws in a bit of personal (and comical) information about his home life!
Takeaway: don’t be afraid to let your home-self shine through! It’s much more comforting to work with someone who you see as a human, not as a business.
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The Middle Finger Project: Ashley Ambirge
“About”
I am SO thankful I came across this blog a few months ago. With a name like The Middle Finger Project, what’s not to be intrigued by? Ashley’s “About” page is definitely not lacking in the personality or voice department. Throw in a few four-letter words to inspire, motivate, and educate her reader, and that pretty much sums up her strategy! Her “About” page has a no-BS, straight-to-the-point, how-can-she-help-you spin to it, and to simply say “it works” would be an understatement!
Takeaway: Go big, or go home. Ashley doesn’t half ass anything. She commits to her brand, her voice, and her direction…and that’s something everyone should do a little more of!
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Paige Worthy: Paige Worthy
“About”
What I like most about Paige’s “About” page, aside from the humor and witty side comments, is that it is straight to the point. She discusses a little bit about her background, and then immediately makes it known that she is ready for people to hire her!
“I’ve been living the flashy, high-roller lifestyle of the full-time freelance writer and renaissance woman since June 2011 — so I’m currently seeking contract work and a sugar daddy (to be shared with my boyfriend, so you need to be…down with that). Serious about the first part. Kidding about the second part, unless you know someone.”
Immediately after telling her reader that she’s for hire, she goes into the 1,089,973 different ways in which people can contact her.
Takeaway: Get straight to the point, be concise, and be a little funny if ya have it in ya!
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To sum up my findings, to make an awesome “About” page, it takes:
- Thinking like your audience and predicting what they’ll ask
- Finding honesty and truth in your personal story
- Finding and embracing your niche
- Being personable and conversational
- Going big or going home… (no half-assing here)!
- Getting straight to the point and being concise
What do you look for in an awesome “About” page? I would love to know your thoughts as I try to create my own. And if you’ve come across any other bloggers doing it right, please send me a link!






