This is a guest post by Gail Limcumpao
How do you jump start social media success for small businesses?
Social media is all the rage – especially when the landscape of marketing has dramatically changed from outbound to inbound marketing. Studies show that inbound marketing (or digital marketing) is taking the marketing and advertising world by storm because of the new strategies that businesses need to rethink and reconsider in order to effectively draw in prospects to their doors. Take for example 73% of Fortune 500 Companies who have Twitter accounts and 66% of the said companies that have Facebook pages, they all know the value of Facebook fans and Twitter readers. But for small business getting into social media it may be a little tricky at first because signing up for Facebook and maintaining a Twitter account is not where social media ends. It is a complex process of strategies that require time, effort, quality content, and relationship building. However, jump starting your social media success by these simple steps will catapult you into reaping rewards from your online marketing efforts. Continue reading “How to Jump Start Social Media Success for Small Businesses”