Last week was just onnneee of those weeks! A friend of mine, being completely accepting and understanding of my obvious nerdiness, messaged me and said,
“I’ll make you feel better. I started blogging last night.”
BIG SMILE! Ugh… am I really such a geek that this text really cheered me up? Yes. Yes, I am. It made me so happy to hear that my friend started blogging that I want to hear that more often. It may be for purely selfish reasons, but I want you to start blogging this week. And I want to help you do it!
Why should you start a blog?
It gives your company an actual voice
It establishes you as the expert on a certain topic
It brings credibility to your brand and shows your enthusiasm for it
It gives you the opportunity to express your views
It gives you the opportunity to connect with like-minded individuals
It gives you the opportunity to help others for free (you kind, generous human, you)!
It gives you and your brand more online exposure
It helps build your audience and connects you closer with them
If you’re job searching, it gives a potential employer something to read when they Google you
“What would I even say?”
You say something useful. You say something that will help others. You say what your clients and customers need to know. You say truthful, honest, thought out messages that your audience will gain insight from. Be it entertainment, educational, or inspirational, you say something to help improve the lives of your readers. You give tips, you give advice, you spread the word about awesome products or companies, and you explain to the world how you can help them. You help, help, help and you build credibility! Always ask yourself, “How will this benefit my audience?”
“But, Jessie, I’m not much of a writer…”
That’s fine. Start a photo blog and communicate through short captions (or just photos)! OR…become a writer. You know how to do that? You start writing, and you start hitting publish. The more you practice your writing, the better you’re going to get at it. Either way, whether you choose to become a better writer (affiliate link) or if you choose to communicate purely through visuals, as long as you get your voice heard and your message across, it has the potential to be a pretty awesome post! Tumblr is a great platform for short photo blogs (just take a look at the Where is Juan Carlos site)!
“I really don’t have the time.”
Disagree. Yes you do. Not all blogs need to be 4,000 words. In fact, I prefer not to read anything online that is that lengthy. Keep your posts short if you want to. Like I said above, take a photo of what your business is working on, and write a caption about how this project will help your audience. 10 minutes. Done and done!
“I don’t know where to begin!”
Well, you lucky ducky, that’s what I’m here for. I’d love to give you some guidance and help you along the way. Need help getting your blog set up? Need help coming up with post ideas? Need help growing your audience? Ask me! I’ll hop on the phone or Skype with you for a half an hour and we can talk it out and brainstorm ideas. Or, if you’re not interested in hiring me as a consultant for your blogging needs, Corbett Barr’s 13-week program (affiliate link) can help you out. He created a super helpful program that helps bloggers create a blog that matters… not one that just exists in the interwebs with no clear purpose or meaning. It’s good stuff, and it may be worth your time and money (it’s less than $100 for the entire 13-week course).
“What if no one reads it?”
At first, it may feel like you’re talking to yourself out there. And unfortunately, you probably are. Once you build your audience, though, your readers will have content to look back on and they will see that your blog is filled with great useful posts, not just an empty shell of a website with nothing to offer. So keep the posts coming, make each one count, and work on building that audience! How? I wrote about this here! In a nutshell, people are going to find you by word-of-mouth, through your existing social media connections, through your website (because you’ll have a link to your blog on your homepage), and through your email signature (try WiseStamp). Others will also find you through utilizing the nerdy marketing tactics such as search engine optimization (making your site appear in Google searches because of the key words you put in your posts and the tags you use). To get started though, stick with your current social network, keep creating good content, reach out to people in the blogosphere who you admire and enjoy reading, and your followers will show up with smiles on their faces!
If you already are a blogger, why did you get started, and what advice would you give to someone who is looking to begin their own blog? Leave your thoughts in the comments section below!
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